Director of Sales Senior Living

Company: Illuminus
Location: Watertown
Posted on: February 16, 2026

Job Description:

Job Description Job Description Description: Illuminus is seeking a passionate and driven Director of Sales - Senior Living to join our team at The Marquardt, an esteemed community located in Watertown dedicated to enhancing the lives of our senior residents where they can live their light. This role offers an exciting opportunity to be part of a rapidly growing field focused on the future of senior living. As the Director of Sales - Senior Living , you will develop and implement a comprehensive sales strategy for Assisted Living and Memory Care at The Marquardt, an Illuminus Community. Your day will include managing the sales life cycle from beginning to end including building and nurturing leads and inquiries, promoting The Marquardt's long-term history in the community and unparalleled senior lifestyle options, collaborating with community leaders and staff, and meeting or exceeding goals. If this sounds like your ideal job, we invite you to apply. Summary Experience in Assisted Living and Memory Care. Responsible for developing, implementing and monitoring a comprehensive sales strategy for the independent living entrance fee community. Results-oriented, experienced sales professional with ability to close and execute the community’s marketing and advertising initiatives, implement a strategic distribution of sales and marketing tactics to meet or exceed occupancy goals. Spend significant time nurturing and building leads within a database sharing the community's story. Primary contact responsible for interfacing with prospects, providing community tours and moving prospects through the sales process. Maintains and actively promotes effective communication with all individuals. Maintains a positive image of the entity in the community keeping in alignment with our mission, vision, and values. Responsible for on-call services, as assigned. Follows through on curated plans with outside sources to increase professional referrals. Discovers the needs of each prospective resident and their families finding the appropriate solutions to those needs by articulating the benefits and value of the community. Collaborates with community leadership to navigate and find solutions to potential barriers. Conducts appropriate and proactive follow up activities in an effort to facilitate positive, trusting and valuable relationships, with objection handling resulting in favorable outcomes. Documents all planned and completed marketing activities in a provided CRM on a daily basis. Collaborate with Sr VP of Sales, to strategize and develop creative programs to identify and connect with other stake holders, in order maintain and nurture those relationships. Exercise independent judgment, where needed, to manage common buyer objections raised by prospects and know how to overcome them. Be familiar with and know how to use the various methods of closing to achieve the desired result and customer service. Follow required procedures in completing all applications and/or contracts for residency. Performs other duties as assigned. Requirements: Bachelor’s Degree in Business Administration, Sales, Marketing, or related field; or equivalent experience. Three (3) years of successful sales and marketing experience in an Senior Living, specifically Assisted Living, Memory Care or related long-term care experience. Commitment to quality outcomes and services for all individuals. Ability to relate well to all individuals. Ability to maintain and protect the confidentiality of information. Ability to exercise independent judgment and make sound decisions. Ability to adapt to change. Benefits Employee Referral Bonus Program. Educational Advancement/Training Opportunities (Wound care, IV administration etc., provided by our Illuminus Institute or Other External Qualifying Educational institution) Paid Time Off and Holidays acquired from day one of hire. Health (low to no cost), Dental, & Vision Insurance Flexible Spending Account (Medical and Dependent Care) 401(k) with Company Match Financial and Retirement Planning at No Charge Basic Life Insurance & AD&D - Company Paid Short and Long Term Disability - Company Paid Voluntary Ancillary Coverage Employee Assistance Program Benefits vary by full-time, part-time, and PRN status. The Marquardt is set on a 52-acre campus with rolling green lawns, gorgeous trees and flowers and paved walkways. The Marquardt offers assisted living, memory care, skilled nursing care and low-income housing as well as independent living options for older adults in Garden Homes and apartments. Established in 1969, The Marquardt has continued to transform expectations of senior living with ever-evolving and expansive options in Watertown, Wisconsin, conveniently located halfway between Madison and Milwaukee. Illuminus is a faith-based, not-for-profit senior living management company dedicated to serving older adults and families throughout the Midwest with skill and compassion. We own or manage over a dozen communities in Wisconsin and beyond, offering independent senior housing, assisted living and memory care, skilled nursing and rehabilitation, low-income senior housing, home health and hospice services via Commonheart, management support and consulting. The people of Illuminus are not just our colleagues, our employees, our residents—they are our parents, our grandparents, our partners, ourselves. We serve others with gratitude, dignity, hope and purpose. We believe that the right care can and will transform us all. IlluminusHQ

Keywords: Illuminus, Downers Grove , Director of Sales Senior Living, Sales , Watertown, Illinois