Content Strategist
Company: Hirose Electric USA
Location: Downers Grove
Posted on: January 27, 2023
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Job Description:
Description:ABOUT THE ROLEThis is an exciting opportunity to
join Hirose, an organization that for almost a hundred years has
been pioneering thousands of new connectors and defining industry
standards in consumer electronics, industrial automation, high
speed backbone computer infrastructure, automotive, and medical
applications. A compact company of smart people, Hirose uses the
talents of every employee to bring innovation to put big technology
in small packages.As a Content Strategist, you will own the content
supporting the new product release process, through the creation
and curation of campaigns based on research and business
requirements. You will oversee developing the corporate digital
media to increase the visibility of the company as a technology and
thought leader in a joint effort with your colleagues from the
sales, marketing, and engineering teams. You will also define and
support the digital content strategy for Hirose Electric, USA
overall.POSITION RESPONSIBILITIESReporting directly to the Director
of Marketing, the candidate will have experience in inbound
marketing, content creation and a strong sales-oriented approach:
Building productive and collaborative relationships with team
members and proactively providing and seeking guidance,
clarification, and feedback from the teams you are working with. -
Develop a strong understanding of the products and services,
competition, industry and brand positioning goals. - Create content
based on the business requirements and market insights. - Curate
the content for specific campaign requirements, knowing segments,
personas and the relevant content for specific touch points and
context in the customer journey. - To be part of strategy design,
renewal of the brand positioning, campaign methods and aligning
them with the stakeholders. - Support measurement of the
effectiveness of the campaigns and development of the brand across
the sales regions and our distributors pulling the insights to
redefine content and methods. - Ensure your knowledge of the
digital industry and changes within inbound marketing is kept up to
date and relevant. - Initiate and carry out objective testing of
tools, resources and techniques. - Cultivate a strong network of
internal relationships to identify appropriate resources to execute
on strategies by gaining the trust and confidence of the business
leaders.Requirements: SKILLS AND QUALIFICATIONSTo perform this job
successfully, an individual must be able to perform each essential
duty satisfactorily. The requirements listed below are
representative of the knowledge, skill and/or ability required.
Reasonable accommodations may be made to enable individuals with
disabilities to perform the essential functions.
Keywords: Hirose Electric USA, Downers Grove , Content Strategist, Other , Downers Grove, Illinois
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