Content Strategist

Company: Hirose Electric USA
Location: Downers Grove
Posted on: January 22, 2023

Job Description:

Description:
ABOUT THE ROLE
This is an exciting opportunity to join Hirose, an organization that for almost a hundred years has been pioneering thousands of new connectors and defining industry standards in consumer electronics, industrial automation, high speed backbone computer infrastructure, automotive, and medical applications. A compact company of smart people, Hirose uses the talents of every employee to bring innovation to put big technology in small packages.
As a Content Strategist, you will own the content supporting the new product release process, through the creation and curation of campaigns based on research and business requirements. You will oversee developing the corporate digital media to increase the visibility of the company as a technology and thought leader in a joint effort with your colleagues from the sales, marketing, and engineering teams. You will also define and support the digital content strategy for Hirose Electric, USA overall.
POSITION RESPONSIBILITIES
Reporting directly to the Director of Marketing, the candidate will have experience in inbound marketing, content creation and a strong sales-oriented approach: Building productive and collaborative relationships with team members and proactively providing and seeking guidance, clarification, and feedback from the teams you are working with.
- Develop a strong understanding of the products and services, competition, industry and brand positioning goals.
- Create content based on the business requirements and market insights.
- Curate the content for specific campaign requirements, knowing segments, personas and the relevant content for specific touch points and context in the customer journey.
- To be part of strategy design, renewal of the brand positioning, campaign methods and aligning them with the stakeholders.
- Support measurement of the effectiveness of the campaigns and development of the brand across the sales regions and our distributors pulling the insights to redefine content and methods.
- Ensure your knowledge of the digital industry and changes within inbound marketing is kept up to date and relevant.
- Initiate and carry out objective testing of tools, resources and techniques.
- Cultivate a strong network of internal relationships to identify appropriate resources to execute on strategies by gaining the trust and confidence of the business leaders.

Requirements:

SKILLS AND QUALIFICATIONS
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
BS/BA degree in Marketing, Journalism, or Communications.
Three years of content experience required, and experience in the electronics industry preferred.
Knowledge of connector market, processes and applications preferred.
Excellent analytical and problem-solving skills.
Excellent project management skills. Ability to manage multiple assignments while meeting deadlines and quality standards.
Self-motivated & positive attitude with great energy.
Possess excellent communication skills (oral and written) in order to work with both external and internal customers. Able to clearly and concisely communicate across different cultures. Possess good market sense and capable of making decisions.
Ability to resolve issues and escalate in a timely fashion.
Experience using Microsoft Office products required.
Excellent presentation skills including creating PowerPoint presentations.
SUPERVISION
None.
PHYSICAL CONDITIONS
Normal office environment.
PHYSICAL DEMANDS
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is regularly required to talk or hear. The employee is frequently required to sit, stand, walk, use hands to finger, handle or feel, reach with hands and arms, climb or balance and stoop, kneel, crouch or crawl. The employee will also need to travel to tradeshows and company events. The employee must occasionally lift and/or move up to 40 pounds.
WORK ENVIRONMENT
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
The noise level in the work environment is usually moderate.
Hirose Electric USA, Inc. may need to revise or change the essential and supplemental responsibilities of the position as the need arises. This job description does not constitute a written or implied contract of employment.

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Keywords: Hirose Electric USA, Downers Grove , Content Strategist, Other , Downers Grove, Illinois