Content Strategist
Company: Hirose Electric USA
Location: Downers Grove
Posted on: January 22, 2023
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Job Description:
Description:
ABOUT THE ROLE
This is an exciting opportunity to join Hirose, an organization
that for almost a hundred years has been pioneering thousands of
new connectors and defining industry standards in consumer
electronics, industrial automation, high speed backbone computer
infrastructure, automotive, and medical applications. A compact
company of smart people, Hirose uses the talents of every employee
to bring innovation to put big technology in small packages.
As a Content Strategist, you will own the content supporting the
new product release process, through the creation and curation of
campaigns based on research and business requirements. You will
oversee developing the corporate digital media to increase the
visibility of the company as a technology and thought leader in a
joint effort with your colleagues from the sales, marketing, and
engineering teams. You will also define and support the digital
content strategy for Hirose Electric, USA overall.
POSITION RESPONSIBILITIES
Reporting directly to the Director of Marketing, the candidate will
have experience in inbound marketing, content creation and a strong
sales-oriented approach: Building productive and collaborative
relationships with team members and proactively providing and
seeking guidance, clarification, and feedback from the teams you
are working with.
- Develop a strong understanding of the products and services,
competition, industry and brand positioning goals.
- Create content based on the business requirements and market
insights.
- Curate the content for specific campaign requirements, knowing
segments, personas and the relevant content for specific touch
points and context in the customer journey.
- To be part of strategy design, renewal of the brand positioning,
campaign methods and aligning them with the stakeholders.
- Support measurement of the effectiveness of the campaigns and
development of the brand across the sales regions and our
distributors pulling the insights to redefine content and
methods.
- Ensure your knowledge of the digital industry and changes within
inbound marketing is kept up to date and relevant.
- Initiate and carry out objective testing of tools, resources and
techniques.
- Cultivate a strong network of internal relationships to identify
appropriate resources to execute on strategies by gaining the trust
and confidence of the business leaders.
Requirements:
SKILLS AND QUALIFICATIONS
To perform this job successfully, an individual must be able to
perform each essential duty satisfactorily. The requirements listed
below are representative of the knowledge, skill and/or ability
required. Reasonable accommodations may be made to enable
individuals with disabilities to perform the essential
functions.
BS/BA degree in Marketing, Journalism, or Communications.
Three years of content experience required, and experience in the
electronics industry preferred.
Knowledge of connector market, processes and applications
preferred.
Excellent analytical and problem-solving skills.
Excellent project management skills. Ability to manage multiple
assignments while meeting deadlines and quality standards.
Self-motivated & positive attitude with great energy.
Possess excellent communication skills (oral and written) in order
to work with both external and internal customers. Able to clearly
and concisely communicate across different cultures. Possess good
market sense and capable of making decisions.
Ability to resolve issues and escalate in a timely fashion.
Experience using Microsoft Office products required.
Excellent presentation skills including creating PowerPoint
presentations.
SUPERVISION
None.
PHYSICAL CONDITIONS
Normal office environment.
PHYSICAL DEMANDS
The physical demands described here are representative of those
that must be met by an employee to successfully perform the
essential functions of this job. Reasonable accommodations may be
made to enable individuals with disabilities to perform the
essential functions.
While performing the duties of this job, the employee is regularly
required to talk or hear. The employee is frequently required to
sit, stand, walk, use hands to finger, handle or feel, reach with
hands and arms, climb or balance and stoop, kneel, crouch or crawl.
The employee will also need to travel to tradeshows and company
events. The employee must occasionally lift and/or move up to 40
pounds.
WORK ENVIRONMENT
The work environment characteristics described here are
representative of those an employee encounters while performing the
essential functions of this job. Reasonable accommodations may be
made to enable individuals with disabilities to perform the
essential functions.
The noise level in the work environment is usually moderate.
Hirose Electric USA, Inc. may need to revise or change the
essential and supplemental responsibilities of the position as the
need arises. This job description does not constitute a written or
implied contract of employment.
PI199998185
Keywords: Hirose Electric USA, Downers Grove , Content Strategist, Other , Downers Grove, Illinois
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