Content Strategist
Company: Hirose Electric
Location: Downers Grove
Posted on: January 19, 2023
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Job Description:
Description:
ABOUT THE ROLE This is an exciting opportunity to join Hirose, an
organization that for almost a hundred years has been pioneering
thousands of new connectors and defining industry standards in
consumer electronics, industrial automation, high speed backbone
computer infrastructure, automotive, and medical applications. A
compact company of smart people, Hirose uses the talents of every
employee to bring innovation to put big technology in small
packages. As a Content Strategist, you will own the content
supporting the new product release process, through the creation
and curation of campaigns based on research and business
requirements. You will oversee developing the corporate digital
media to increase the visibility of the company as a technology and
thought leader in a joint effort with your colleagues from the
sales, marketing, and engineering teams. You will also define and
support the digital content strategy for Hirose Electric, USA
overall. POSITION RESPONSIBILITIES Reporting directly to the
Director of Marketing, the candidate will have experience in
inbound marketing, content creation and a strong sales-oriented
approach: Building productive and collaborative relationships with
team members and proactively providing and seeking guidance,
clarification, and feedback from the teams you are working with. -
Develop a strong understanding of the products and services,
competition, industry and brand positioning goals. - Create content
based on the business requirements and market insights. - Curate
the content for specific campaign requirements, knowing segments,
personas and the relevant content for specific touch points and
context in the customer journey. - To be part of strategy design,
renewal of the brand positioning, campaign methods and aligning
them with the stakeholders. - Support measurement of the
effectiveness of the campaigns and development of the brand across
the sales regions and our distributors pulling the insights to
redefine content and methods. - Ensure your knowledge of the
digital industry and changes within inbound marketing is kept up to
date and relevant. - Initiate and carry out objective testing of
tools, resources and techniques. - Cultivate a strong network of
internal relationships to identify appropriate resources to execute
on strategies by gaining the trust and confidence of the business
leaders.
Requirements:
SKILLS AND QUALIFICATIONS To perform this job successfully, an
individual must be able to perform each essential duty
satisfactorily. The requirements listed below are representative of
the knowledge, skill and/or ability required. Reasonable
accommodations may be made to enable individuals with disabilities
to perform the essential functions.
Normal office environment. PHYSICAL DEMANDS The physical demands
described here are representative of those that must be met by an
employee to successfully perform the essential functions of this
job. Reasonable accommodations may be made to enable individuals
with disabilities to perform the essential functions. While
performing the duties of this job, the employee is regularly
required to talk or hear. The employee is frequently required to
sit, stand, walk, use hands to finger, handle or feel, reach with
hands and arms, climb or balance and stoop, kneel, crouch or crawl.
The employee will also need to travel to tradeshows and company
events. The employee must occasionally lift and/or move up to 40
pounds. WORK ENVIRONMENT The work environment characteristics
described here are representative of those an employee encounters
while performing the essential functions of this job. Reasonable
accommodations may be made to enable individuals with disabilities
to perform the essential functions. The noise level in the work
environment is usually moderate. Hirose Electric USA, Inc. may need
to revise or change the essential and supplemental responsibilities
of the position as the need arises. This job description does not
constitute a written or implied contract of employment.
PI199999091
Keywords: Hirose Electric, Downers Grove , Content Strategist, Other , Downers Grove, Illinois
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