Marketing Technology Stack Specialist

Company: Flexible Steel Lacing Company
Location: Downers Grove
Posted on: May 27, 2023

Job Description:

Marketing Technology Stack SpecialistAre you interested in joining a company who has consistently been named to the"101 Best & Brightest Companies To Work For" by the National Association for Business Resources and to the list of "Chicago's Top Workplaces" by the Chicago Tribune? This newly created position, located in either Grand Rapids OR Downers Grove, IL, is responsible for the analysis and implementation of a wide array of marketing technology solutions.Flexco, a leading global manufacturer, is looking for a Marketing Technology Stack Specialist who has demonstrated success in utilizing technology to enable and improve a marketing team. The ideal candidate is action-oriented and brings strong interpersonal skills. The role will both research and implement marketing technology tools that align with the overall company and marketing vision and objectives.At this time, Flexco is only seeking candidates who can work on site for at least 3 days a week, in Grand Rapids or Downers Grove, IL.Purpose: Responsible for the research, implementation, administration, and performance analysis of the technological tools used to market products and programs. Owns the marketing technology strategy to support the customer journey with relevant digital touchpoints.Education Requirements:Bachelor's degree required.Experience Requirements:Minimum 5 years of related experienceExperience working in a content management system; experience with Titan CMS a plusMarketing automation administration and the integration of Salesforce into marketing technology efforts a plusCompetency Requirements:Knowledge of database management concepts and best practices, as well as connectivity and data analysis technologies such as Google Analytics/Tag Manager, UTM tracking, etc.Proficiency with SharePoint and Microsoft Office requiredExcellent attention to detail, planning, scheduling and organizational skills required; project management experience a plusExcellent written and oral communication and listening skillsAbility to work effectively under pressure, adhere to deadlines, deliver high-quality results, and manage multiple prioritiesResponsibilities:Ownership of website PIM (Product Information Management System) to ensure all technical product detail is properly identified, entered, displayed, maintained, and updated for each of our global sales regions. Act as liaison between technical agency, team management, and product specialists to support requirements and execute.Act as a liaison with the Information Technology team to ensure marketing systems align with IT policies.Leading, educating, and training global team members on digital offerings and how they can utilize tools and adhere to standards.Management of global CMS (including 25+ websites), including creating systems and execution of systems and support for digital marketing including website, marketing automation platforms, sales app, microsites, and other related tools - traffic and work flow, back end management and troubleshooting, content and design support, proofing.Coordinate regional support for website customizations - scheduling and leading regular meetings, recommending and documenting changes, and proactive management of timelines.Ownership of the digital delivery of content to customers through web, social media, and marketing automation efforts, including recommending an experience that connects customers with relevant content.Set and communicate content and data standards to stakeholders for all marketing technology systems. Regularly audit databases.Review analytics data to provide recommendations to optimize and improve performance of various digital marketing tools including, but not limited to, the website, marketing automation, microsites, and sales app.Act as lead and liaison with Web agency and Flexco marketing team for both organic and paid SEO - researching, suggesting, documenting and implementing strategies, analyzing reports, and making adjustments in order to continually optimize web traffic.The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed.

Keywords: Flexible Steel Lacing Company, Downers Grove , Marketing Technology Stack Specialist, IT / Software / Systems , Downers Grove, Illinois