Marketing Technology Stack Specialist
Company: Flexible Steel Lacing Company
Location: Downers Grove
Posted on: May 27, 2023
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Job Description:
Marketing Technology Stack SpecialistAre you interested in
joining a company who has consistently been named to the"101 Best &
Brightest Companies To Work For" by the National Association for
Business Resources and to the list of "Chicago's Top Workplaces" by
the Chicago Tribune? This newly created position, located in either
Grand Rapids OR Downers Grove, IL, is responsible for the analysis
and implementation of a wide array of marketing technology
solutions.Flexco, a leading global manufacturer, is looking for a
Marketing Technology Stack Specialist who has demonstrated success
in utilizing technology to enable and improve a marketing team. The
ideal candidate is action-oriented and brings strong interpersonal
skills. The role will both research and implement marketing
technology tools that align with the overall company and marketing
vision and objectives.At this time, Flexco is only seeking
candidates who can work on site for at least 3 days a week, in
Grand Rapids or Downers Grove, IL.Purpose: Responsible for the
research, implementation, administration, and performance analysis
of the technological tools used to market products and programs.
Owns the marketing technology strategy to support the customer
journey with relevant digital touchpoints.Education
Requirements:Bachelor's degree required.Experience
Requirements:Minimum 5 years of related experienceExperience
working in a content management system; experience with Titan CMS a
plusMarketing automation administration and the integration of
Salesforce into marketing technology efforts a plusCompetency
Requirements:Knowledge of database management concepts and best
practices, as well as connectivity and data analysis technologies
such as Google Analytics/Tag Manager, UTM tracking, etc.Proficiency
with SharePoint and Microsoft Office requiredExcellent attention to
detail, planning, scheduling and organizational skills required;
project management experience a plusExcellent written and oral
communication and listening skillsAbility to work effectively under
pressure, adhere to deadlines, deliver high-quality results, and
manage multiple prioritiesResponsibilities:Ownership of website PIM
(Product Information Management System) to ensure all technical
product detail is properly identified, entered, displayed,
maintained, and updated for each of our global sales regions. Act
as liaison between technical agency, team management, and product
specialists to support requirements and execute.Act as a liaison
with the Information Technology team to ensure marketing systems
align with IT policies.Leading, educating, and training global team
members on digital offerings and how they can utilize tools and
adhere to standards.Management of global CMS (including 25+
websites), including creating systems and execution of systems and
support for digital marketing including website, marketing
automation platforms, sales app, microsites, and other related
tools - traffic and work flow, back end management and
troubleshooting, content and design support, proofing.Coordinate
regional support for website customizations - scheduling and
leading regular meetings, recommending and documenting changes, and
proactive management of timelines.Ownership of the digital delivery
of content to customers through web, social media, and marketing
automation efforts, including recommending an experience that
connects customers with relevant content.Set and communicate
content and data standards to stakeholders for all marketing
technology systems. Regularly audit databases.Review analytics data
to provide recommendations to optimize and improve performance of
various digital marketing tools including, but not limited to, the
website, marketing automation, microsites, and sales app.Act as
lead and liaison with Web agency and Flexco marketing team for both
organic and paid SEO - researching, suggesting, documenting and
implementing strategies, analyzing reports, and making adjustments
in order to continually optimize web traffic.The above statements
are intended to describe the general nature and level of work being
performed by people assigned to this classification. They are not
to be construed as an exhaustive list of all responsibilities,
duties, and skills required of personnel so classified. All
personnel may be required to perform duties outside of their normal
responsibilities from time to time, as needed.
Keywords: Flexible Steel Lacing Company, Downers Grove , Marketing Technology Stack Specialist, IT / Software / Systems , Downers Grove, Illinois
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