Director of DTC & CRM
Company: Glanbia Nutritionals, Inc.
Location: Downers Grove
Posted on: January 27, 2023
Job Description:
Press Tab to Move to Skip to Content Link Glanbia Performance
Nutrition is a wholly owned subsidiary of Glanbia located in
Downers Grove, Illinois. -GPN's brand portfolio consists of -
Optimum Nutrition, BSN, Isopure, Think!, Nutramino ABB, Body & Fit,
Amazing Grass and SlimFast, each with its own brand essence. GPN
manufactures and markets the full range of performance nutrition
and lifestyle products including protein, pre-workout, muscle
gainers, ready-to-eat snacks and general health. Job Summary This
is an exciting role that blends the challenges of owning your own
DTC P&L's, data base management and CRM at a local level,
whilst collaborating with the diverse skill sets of global teams
that support some brands on shared platforms and technology. First
and foremost, this is a DTC role where you own the on-line consumer
engagement experience for all six of our brand.com sites. The ideal
candidate will be passionate about developing a compelling and
engaging consumer UX and is filled with an entrepreneurial spirit
to grow and drive DTC sales. Second is the ownership and
maintenance of 1st Party data bases, where the data can be used as
a competitive advantage to feed the third area you are accountable
for, the engagement and loyalty of our current customer base
through the development and ownership of CRM programs for all our
brands. The role will manage a team of individuals who are
accountable for all GPN America's DTC web sites and Apps,
delivering the most engaging UX through content, promotions, and
education. Conversion of that traffic through promo offers, unique
bundles, subscription offer's and compelling product detail pages
is also a key part of the role. Duties and Responsibilities DTC
- Accountable for managing and executing the UX across multiple
brand DTC sites and App's that are on different platforms and at
different stages of focus and development. -
- Manage the overall user experience through engaging and
compelling content, educational tools and blogs and an inviting and
frictionless web experience.
- Measure and recommend improvements to increase site speed and
load times, reduce clicks to purchase and maximize conversion
rates.
- Maximize organic traffic through SEO tools and best
practice
- Own the DTC P&L's for the 4 brands not fulfilled by World
Pantry.
- Collaborate with World Pantry for two brands and our internal
fulfillment teams on the last mile delivery of the remaining 4
brands
- Our websites currently sit on three different platforms,
WordPress, Shopify and Hybris.
- Lead project relationships with Product Management agencies and
teams and the global DTC team out of the Netherlands that hosts and
operates the Hybris platform. This would entail working with them
to lay out a development roadmap, building features, resolving
issues, and performing testing related to customer facing services
and applications, ensuring business interests and requirements are
met.
- Collaborate with designers, Creative Services, product
managers, content producers, QA engineers and release engineers,
driving projects through every software development phase from
design and development to production.
- Use understanding of technology and a consumer experience
ideally in the Health/Wellness space to effectively create product
and UX suggestions that balance development effort with the best
ROI.
- Own and manage software accounts and tools, enable access using
best practices, unblock engineering team by resolving third-party
issues, setup required permissions and settings to support
development.
- Coordinate with marketing partners to deploy privacy compliant
AdTech that integrates with privacy platform, enabling business to
measure success
- Architect and deploy performance full stack applications using
modern tech.
- Work cross functionally to ensure pricing, product and promo
offers are up to date and fully functional across all sites. Data
Base Management
- Work with local and global Business Services teams on Consumer
data management, usage and privacy to maximize the use of 1st party
for CRM, targeting and look-alike modelling purposes.
- Ensure Data is both secure and accessible and complies with
GDPR and CCPA privacy laws. CRM
- Lead the team to evaluate, select and then consolidate the
three CRM platforms we currently use onto one system
- Build out and optimize the CRM strategy and tailer the needs of
any CRM programs to meet the needs of individual brands and to
support your DTC objectives
- Develop best CRM best practices for the individual brands,
eventually building out journey orchestration strategies and
tactics and personalization programs.
- Create CRM best practices to generate repeat purchase, loyalty
and brand affinity
- Measure results and recommend best practice strategies to
optimize open rates, click throughs, engagements and conversions.
Education & Experience Requirements
- BS in CS/CE/EE, or equivalent experience 10+ years of
professional experience in related position Extensive experience
with web technologies and CRM tools and partners. Other Experience
- Strong modern cross-platform software development skills.
- Plus: Proficient in debugging DOM objects in Chrome or similar
environment.
- Plus: strong experience with web frameworks like Shopify,
Hybris, WebFlow and Wordpress
- Plus: background knowledge of machine learning, object
tracking/detection.
- Experience with multiple types of project methodology,
including agile and waterfall At Glanbia, we celebrate diversity,
because we know that our individual strengths make us stronger
together. We welcome and encourage interest from a wide variety of
candidates, and we will give your application consideration,
without regard to race, color, religion, sex, sexual orientation,
gender perception or identity, national origin, age, marital
status, protected veteran status, or disability status. -At Glanbia
our culture will celebrate individuality, knowing that together we
are more.
Keywords: Glanbia Nutritionals, Inc., Downers Grove , Director of DTC & CRM, Executive , Downers Grove, Illinois
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