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Assistant Brand Manager

Company: Glanbia Performance Nutrition (GPN)
Location: Downers Grove
Posted on: September 18, 2022

Job Description:

Join the world's No. 1 Sports Nutrition company!The Assistant Brand Manager role is responsible for execution and optimization of the marketing plans for new and existing products within product lines and groups. Collaborates with integrated marketing, creative to ensure plans are executed well and adapt to changing needs of the plans, based on new information.
Responsibilities:

  • Key contributor to Brand team and responsible for execution and on-going optimization of marketing plan
  • Understands Insights & Analytics data and recommends changes/ optimization to support marketing and product strategies
  • Owns the execution of activation plans for existing and new product lines within assigned product groups, working with Integrated Marketing to maximize effectiveness
  • Assists with internal/external creative team to brief and develop creative to execute against media marketing plan and social media plans
  • Assists in development of content strategies and themes for assigned product groups
  • Collaborate with sales to support sales presentations, demos, materials development
  • Leads the product development process and develops business cases to assess market potential
  • Responsible for management of brand budget
  • Performs day-to-day business management activities and executes other projects or activities as requested
  • Manages volume forecast
  • Measures business performance, develops recommendations to address performance vs. plan
  • Supports delivery of brand's P&L goals and the creation and delivery of the financials of assigned product groups
  • Lead cross-functional teams in the development and delivery of strategies to meet short and long term goals
  • Supports development and implementation of marketing mix including pricing strategy, active sku management, category management and assortment optimization
    Experience and Education:
    • 4 year BA/BS degree required in Marketing, Business or Relevant field
    • 2 year Masters preferred
    • Minimum 3-4 years of CPG relevant experience OR Minimum 1-2 years of CPG relevant experience and advanced degree (MBA)

Keywords: Glanbia Performance Nutrition (GPN), Downers Grove , Assistant Brand Manager, Executive , Downers Grove, Illinois

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