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Manager, Consumer Insights

Company: Glanbia Performance Nutrition (GPN)
Location: Downers Grove
Posted on: August 2, 2022

Job Description:

The Manager of Consumer Insights for GPN Americas is responsible for contributing to the development and application of consumer understandings through qualitative and quantitative research techniques. Assess market landscape, need states, consumer trends, areas of non-consumption and white space for all products new and existing. Key areas of responsibility include project management, execution of consumer insights research and budget management. Job Responsibilities:

  • Manages development and application of consumer insights through qualitative and quantitative research techniques
  • Assesses market landscape, need states, consumer trends, areas of non-consumption and white space
  • Assists with learning agenda for category teams
  • Collaborates with agency partners and internal analytics teams to execute key consumer insights initiatives including quantitative and qualitative primary research
  • Converts complex consumer, category, competitor, and channel/customer insights into actionable plans and recommendations
  • Assists in the management of online consumer community, including designing and programming consumer surveys and analyzing results
  • Executes brand health tracking, panel, trends insights
  • Translates data and voice of the consumer into actionable insights
  • Manages key renovation and innovation plans
  • Builds strategic relationship with key suppliers and vendors
  • Assesses category and consumer trends with the ability to identify key marketing opportunities and threatsMinimum Requirements
    • Bachelor's degree required
    • 3-5 years of experience required, preferably in like industry or consumer packaged goods
    • Proficient with Microsoft Office - especially Excel & PowerPoint for analysis and Client presentations
    • Experience with SPSS statistical software
    • Spanish language is a bonus At Glanbia, we celebrate diversity, because we know that our individual strengths make us stronger together. We welcome and encourage interest from a wide variety of candidates, and we will give your application consideration, without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status.At Glanbia our culture will celebrate individuality, knowing that together we are more.

Keywords: Glanbia Performance Nutrition (GPN), Downers Grove , Manager, Consumer Insights, Executive , Downers Grove, Illinois

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