Manager, Consumer Insights
Company: Glanbia Performance Nutrition (GPN)
Location: Downers Grove
Posted on: August 2, 2022
Job Description:
The Manager of Consumer Insights for GPN Americas is responsible
for contributing to the development and application of consumer
understandings through qualitative and quantitative research
techniques. Assess market landscape, need states, consumer trends,
areas of non-consumption and white space for all products new and
existing. Key areas of responsibility include project management,
execution of consumer insights research and budget management. Job
Responsibilities:
- Manages development and application of consumer insights
through qualitative and quantitative research techniques
- Assesses market landscape, need states, consumer trends, areas
of non-consumption and white space
- Assists with learning agenda for category teams
- Collaborates with agency partners and internal analytics teams
to execute key consumer insights initiatives including quantitative
and qualitative primary research
- Converts complex consumer, category, competitor, and
channel/customer insights into actionable plans and
recommendations
- Assists in the management of online consumer community,
including designing and programming consumer surveys and analyzing
results
- Executes brand health tracking, panel, trends insights
- Translates data and voice of the consumer into actionable
insights
- Manages key renovation and innovation plans
- Builds strategic relationship with key suppliers and
vendors
- Assesses category and consumer trends with the ability to
identify key marketing opportunities and threatsMinimum
Requirements
- Bachelor's degree required
- 3-5 years of experience required, preferably in like industry
or consumer packaged goods
- Proficient with Microsoft Office - especially Excel &
PowerPoint for analysis and Client presentations
- Experience with SPSS statistical software
- Spanish language is a bonus At Glanbia, we celebrate diversity,
because we know that our individual strengths make us stronger
together. We welcome and encourage interest from a wide variety of
candidates, and we will give your application consideration,
without regard to race, color, religion, sex, sexual orientation,
gender perception or identity, national origin, age, marital
status, protected veteran status, or disability status.At Glanbia
our culture will celebrate individuality, knowing that together we
are more.
Keywords: Glanbia Performance Nutrition (GPN), Downers Grove , Manager, Consumer Insights, Executive , Downers Grove, Illinois
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