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Ecommerce, Channel Marketing, Associate Manager

Company: Elkay Manufacturing
Location: Downers Grove
Posted on: January 5, 2022

Job Description:

In this role you will support channel marketing requirements to ensure profitable growth of sales and revenue and you will have involvement in and support the channels short term tactical and long term strategic marketing plan as well as:

  • Help design marketing strategies that support the KPIs of Elkays strategic growth pillars.
  • Day-to-day marketing support for pureplay Ecommerce customers (Amazon, Wayfair, etc.).
  • Support Sales team with customer meetings for ecommerce pureplay accounts (monthly, QBRs, Product Line reviews).
  • Support Manager, E-Commerce, and Retail Channels, in launch of new B2C business model.
  • Work closely with the web team to ensure page optimization on, digital traffic initiatives and SEO.
  • Partner with Sales, Demand Planning and Finance teams to schedule and coordinate promotional opportunities for major e-tailers and B2C business.
  • Take the Marketing lead for NPD projects to develop marketing launch plan and communicate with cross-functional teams to ensure flawless execution.
  • Lead the reporting of monthly, quarterly qualitative, and quantitative reports on digital marketing performance with KPI updates to share with organization and leadership.
  • Collaborate with Channel Marketing Specialist and the Brand and Creative team in development and execution of best-in-class content.
  • Experience developing and executing email marketing strategy for B2C business required.
  • Provide support in the organization and development of the Ecommerce Channel Marketing budget.
  • Keep up with industry and competitor activities and trends.
    • Bachelors Degree in marketing, business or comparable discipline required.
    • Minimum 5 years experience working with pure play e-tailers (Amazon, Wayfair, Jet) highly preferred.
    • Agency experience a plus.
    • Knowledge and experience running digital advertising programs with online customers is a plus
    • Experience growing Direct to Consumer business and e-mail marketing highly preferred.
    • Experience in Search Marketing SEO/SEM Jobble

Keywords: Elkay Manufacturing, Downers Grove , Ecommerce, Channel Marketing, Associate Manager, Executive , Downers Grove, Illinois

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