Ecommerce, Channel Marketing, Associate Manager
Company: Elkay Manufacturing
Location: Downers Grove
Posted on: January 5, 2022
ASSOCIATE MANAGER, CHANNEL MARKETING (E-COMMERCE) OPPORTUNITY IN
OUR CORPORATE OFFICE IN DOWNERS GROVE!
In this role you will support channel marketing requirements to
ensure profitable growth of sales and revenue and you will have
involvement in and support the channels short term tactical and
long term strategic marketing plan as well as:
- Help design marketing strategies that support the KPIs of
Elkays strategic growth pillars.
- Day-to-day marketing support for pureplay Ecommerce customers
(Amazon, Wayfair, etc.).
- Support Sales team with customer meetings for ecommerce
pureplay accounts (monthly, QBRs, Product Line reviews).
- Support Manager, E-Commerce, and Retail Channels, in launch of
new B2C business model.
- Work closely with the web team to ensure page optimization on
Elkay.com, digital traffic initiatives and SEO.
- Partner with Sales, Demand Planning and Finance teams to
schedule and coordinate promotional opportunities for major
e-tailers and B2C business.
- Take the Marketing lead for NPD projects to develop marketing
launch plan and communicate with cross-functional teams to ensure
- Lead the reporting of monthly, quarterly qualitative, and
quantitative reports on digital marketing performance with KPI
updates to share with organization and leadership.
- Collaborate with Channel Marketing Specialist and the Brand and
Creative team in development and execution of best-in-class
- Experience developing and executing email marketing strategy
for B2C business required.
- Provide support in the organization and development of the
Ecommerce Channel Marketing budget.
- Keep up with industry and competitor activities and trends.
EDUCATION AND EXPERIENCE:
- Bachelors Degree in marketing, business or comparable
- Minimum 5 years experience working with pure play e-tailers
(Amazon, Wayfair, Jet) highly preferred.
- Agency experience a plus.
- Knowledge and experience running digital advertising programs
with online customers is a plus
- Experience growing Direct to Consumer business and e-mail
marketing highly preferred.
- Experience in Search Marketing SEO/SEM required.by Jobble
Keywords: Elkay Manufacturing, Downers Grove , Ecommerce, Channel Marketing, Associate Manager, Executive , Downers Grove, Illinois
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