Business Development & Marketing Strategy Principal

Company: Transparent Partners
Location: Chicago
Posted on: June 2, 2025

Job Description:

Transparent Partners is an independent consultancy that specializes in enhancing customer experiences through a marketing lens. Our goal is to identify the unique mix of data, technology and operational processes that will empower brands to thrive in the ever changing marketing landscape.We're seeking aBusiness Development & Marketing Strategistto drivelead generation, strategic prospecting, and business growthfor Transparent Partners. This role requires a dynamic, highly organized professional who can balanceoutreach, research, sales strategy, and marketing initiativeswhile engaging senior marketing executives.The ideal candidate is aself-starter with a strong sales and marketing mindset, comfortable withcold outreach, account-based marketing (ABM), and innovative engagement strategies. You'll be responsible for developinghigh-value prospect lists, researching companies, generating qualified leads, and executing marketing-driven business development efforts.What You'll Do

• Lead Generation & Prospecting:Identify and engage high-valuemarketing decision-makersthroughcold calling, email outreach, and strategic engagement tactics
• Data-Driven Targeting:Research companies, buildstrategic prospect lists, and leverage insights to prioritize outreach and lead qualification
• Sales & Marketing Alignment:Work closely with marketing to developaccount-based marketing (ABM) and demand generationstrategies that drive high-quality leads
• Networking & Events:Represent Transparent Partners atindustry events (-25% travel), fostering relationships and driving lead generation efforts
• Innovative Outreach Strategies:Develop and testnew engagement methodsthat capture attention and differentiate our firm from competitors
• Sales Pipeline Management:Track and manage prospects through the sales funnel, ensuring smooth handoffs and follow-ups
• Operational Excellence:Staysuper organized, balancing multiple priorities acrosssales, marketing, and business development
• Thought Leadership & Market Trends:Stay ahead of trends inmedia, adtech, martech, AI, and sales enablementto inform and enhance outreach strategiesPosition Qualifications
  • 5-8 yearsof experience insales & business development, with a focus onlead generation, marketing, and technology-driven solutions
  • Strong understanding ofmedia, adtech, martech, AI, and data-driven marketing
  • Experience withcold outreach, lead generation, and high-touch executive engagement
  • Ability to develop and executeaccount-based marketing (ABM) and demand generationstrategies
  • Strong networking and relationship-building skills withexecutive presence
  • Highly organized, able tomulti-task and manage competing priorities
  • Willingness totravel (-25%)to industry events and conferences
  • Chicago-based or willing to relocate (preferred)$80,000 - $100,000 a yearThe final compensation within this range will be determined based on a comprehensive evaluation of the candidate's relevant professional experience, educational background, skill set, and overall alignment with the responsibilities and requirements of the role. Candidates who demonstrate significant experience, specialized expertise, or exceptional qualifications may be considered for compensation at the higher end of the range.Our people and cultureAt Transparent our goal is to promote an inclusive, equitable, and diverse environment to foster a sense of belonging. We believe that creating an inclusive environment is paramount in driving innovation, creativity and value for our clients and our people. All applications will receive consideration for employment without regard to ethnicity, religion, gender, gender identity or expression, sexual orientation, nationality, disability, age, or social background.Transparent Media Partners, LLC is an Equal Opportunity employer. Personnel are chosen on the basis of ability without regard to race, color, religion, sex, national origin, disability, marital status or sexual orientation, in accordance with federal and state law.If there are any further questions, please contact: careers
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Keywords: Transparent Partners, Downers Grove , Business Development & Marketing Strategy Principal, Advertising , Chicago, Illinois