Digital Marketing Specialist
Company: Internet Brands
Location: Downers Grove
Posted on: June 23, 2022
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Job Description:
Internet Matrix (iMatrix) , a subsidiary of Internet Brands, is
a leader in providing online marketing solutions for small to
medium-sized practice-based businesses. Our online digital
marketing services include professionally designed mobile-friendly
websites, social media management, online review notification
system, client survey tools, video marketing, pay-per-click ( PPC)
advertising, and advanced SEO solutions . Based in San Diego,
iMatrix strategically focuses on specific niche markets such as the
chiropractic, veterinary, and eye care industries .
Summary:
iMatrix is currently seeking a Digital Marketing Specialist who
will take personal responsibility for the success of new and
existing client relationships and make them their own. -In this
position, you will be responsible for all tasks related to
increasing and maintaining organic search engine rankings for our
clients as well as PPC campaign performance and management. We are
looking for someone who is smart, innovative, web-savvy,
hard-working, and has strong experience in SEO, PPC and general
Internet marketing. The successful candidate will be passionate
about great client service and will show it in their actions, their
attitude, and their execution.
You should have a bias toward action, an ability to understand the
big picture, to work independently, and to communicate quickly and
accurately back to the Professional Services team. You will be
required to meet and exceed the client's direct and indirect
objectives with great service that is planned and executed through
clear internal and external communication and aggressive
follow-up.
Essential Duties and Responsibilities:
- You will deliver a world-class client experience that promotes a
high level of confidence in iMatrix through service excellence,
fast cycle time, product expertise, aggressive follow-up in
communication, and accurate results in deliverables.
- You will own the client account and are completely responsible
for the delivery of great SEO and PPC Consultation.
- Research, understand and stay up-to-date on best practices for
SEO and PPC strategy.
- Clearly communicate SEO and PPC best practices and how to apply
them to our clients' sites.
- Work with other departments to update base site content to
increase search rankings for all sites.
- Identify and inform management of client opportunities, potential
risks, and other key issues.
- Manage PPC campaigns and set up reporting and ROI tracking in
Google Analytics.
- Write optimized webpage, blog, and Press Release content for
publication on the web.
- Have a working knowledge of HTML and CSS.
- Communicate with clients via ticketing system, phone, or another
electronic medium.
- You will be a rabid client advocate.
- You will provide guidance in issues of a technical nature to
clients in a non-technical field.
- Eliminate the complexity of successful web marketing with our
one-stop, turnkey solution and allow our clients to focus on
running their business.
- Ensure continual product relevance by routing client needs and
requests and knowledge of the client environment to team
management.
- Create new and update existing documentation as assigned.
- We clearly define high standards and expectations and you will be
expected to live up to and surpass them every day.
- Assist client with questions regarding DNS, domain transfers, and
perform basic email trouble-shooting
Qualifications:
- To perform this job successfully, an individual must be able to
perform each essential duty satisfactorily. The requirements listed
below are representative of the knowledge, skill, and/or ability
required. Reasonable accommodations may be made to enable
individuals with disabilities to perform the essential
functions.
Education and Experience:
- 2 - 4 years experience in an SEO / PPC account management
role.
- 1 - 2 years experience in a Project Management role is a
plus.
- 1 - 2 years experience with PPC platforms such as Google AdWords,
Yahoo Search Marketing and Bing Ads is a plus.
- Google AdWords* Certification, mandatory.
- Google Analytics* Certification, preferred.
Required Skills and Abilities:
- Demonstrated excellent oral and written communication skills,
with the ability to interact effectively at all levels of internal
and external clients (business, creative, medical, and technical
contacts at all levels).
- Solid understanding of SEO practices and implementation.
- Google Adwords Individual Certification and Analytics
Certification a plus.
- Able to work independently and efficiently in order to meet
organization goals.
- Able to deliver high-quality work to clients, meeting all
deadlines.
- Self-motivated, detail-oriented team player who can work
professionally within a diverse team.
- Able to promptly and professionally respond to SEO related email
and phone calls.
- Clear communication skills, both written and verbal.
- Experience with WYSIWYG editors.
- Photoshop, HTML and CSS experience is required.
- Understanding of DNS and domain management is preferred.
- Extreme attention to detail.
- Strong analytical, planning and problem-solving skills.
- Track record of professionalism and integrity.
- Must be able to easily get along with others and be professional
in your relationships with co-workers and clients.
We Offer:
- Health, Dental, and Vision Benefits
- Company Match 401K Plan
- Company-paid Life, AD&D
- Company-paid LTD & EAP
- HSA Option
- Paid time off
- Paid Holidays
- Game Room
- Basketball - court
- Monthly company-sponsored events
CHECK US OUT ON INSTAGRAM @IMATRIXLIFE
About Internet Brands:
Headquartered in El Segundo, Calif., Internet Brands - is a fully
integrated online media and software services organization focused
on four high-value vertical categories: Health, Automotive, Legal,
and Home/Travel. The company's award-winning consumer websites lead
their categories and serve more than 250 million monthly visitors,
while a full range of web presence offerings has established deep,
long-term relationships with SMB and enterprise clients. Internet
Brands' powerful, proprietary operating platform provides the
flexibility and scalability to fuel the company's continued growth.
Internet Brands is a portfolio company of KKR and Temasek. For more
information, please visit www.internetbrands.com .
Internet Brands and its wholly-owned affiliates are an equal
opportunity employer.
Keywords: Internet Brands, Downers Grove , Digital Marketing Specialist, Advertising , Downers Grove, Illinois
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