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Marketing Communications Manager [Full-Time]

Company: BankFinancial
Location: Downers Grove
Posted on: May 11, 2022

Job Description:

Job Description:
Summary: The Creative Services and Marketing Communications serves as brand steward for all designated internal and external company communications and will be responsible for: strategic planning, ideation, creation, graphic design and measurement of all marketing and corporate communications. Projects include but are not limited to: campaigns, public relations, merchandising, newsprint, video, web content, brochures, sales presentation, collateral in branches, forms and business documents, grass roots campaigns and charity events. Responsible for evaluating and implementing communications department procedures and systems and making improvements for more effective and efficient methods. Manages projects within department budget as set by the SVP, Corporate Marketing. Collects information and prepares department reports as directed.Essential Duties and Responsibilities1. Serves as brand steward for all creative services from ideation to production and tracking.2. Serves as chief graphic designer and copywriter for all creative projects and provides direction to vendors to stay on brand.3. Serves as merchandising steward for branch upgrades and new concept rollouts.4. Serves as chief multimedia production manager with assistance of Marketing Specialist.5. Manage relationships with external design consultants and vendors/agencies as directed.6. Reviews and proofreads materials before final production7. Manages creation of Customer forms, documents, etc. used in the branches and on the website as needed.8. Manage creative and production via Marketing Specialist for customer notices and mailings, including yearly Privacy Notice mailings and other Customer legal notices, cross-sell initiatives and prospect mailings throughout the year.9. Develops creative vision for campaigns and works with Marketing Specialist to implement across all channels.10. Manages internal and external corporate communications standards.11. Works with internal stakeholders to transform communications goals into project deliverables.12. Manages workflow of all incoming projects and delegates as appropriate (staff, outside resources, etc.) to most effectively deliver on time and on budget, and track results.13. Maintains set budgets for communications projects including acquiring quotes from vendors.14. Manages updates and optimizes content on the Bank's website, including: content, links, SEO optimization, webcast information, product information, featured businesses and promotional banners.15. Manages updates and optimizes content on the Bank's collateral.16. Works closely with holding company to post Press Releases and provide support for ongoing initiatives.17. Serves as Project Manager on assignments provided by VP, Corporate Marketing.18. Serves as backup for Marketing Specialist Commercial Pricing Sheets and source matrix document. Update rate sheets as necessary and post to Intranet WorkPlace on a weekly basis or as requested.BankFinancial is an Equal Opportunity Employer (minorities/females/veterans/individuals with disabilities/sexual orientation/gender identity)
Required Experience:
Education/Experience

  • Bachelor's degree (B. A.) from four-year college or university; plus five to eight years marketing communications experience in a corporate environment and/or training; or equivalent combination of education and experience required.
  • Proven experience in developing creative online and offiline solutions to increase new accounts and retain existing accounts and managing multi-branch collateral and supporting programs.
  • Financial services background a plus.
  • Web design using CSS tools preferred.Computer Skills
    • Strong skills:
      • Microsoft Office Suite of products.
      • Advanced skills:
        • Layout and design using Adobe Creative Suite (Illustrator, Photoshop, Acrobat, etc.)
        • Website Design - CSS, HTML, web analytics, etc.
        • Working knowledge
          • Color postscript printers including wide-format printers.
            From: BankFinancial

Keywords: BankFinancial, Downers Grove , Marketing Communications Manager [Full-Time], Advertising , Downers Grove, Illinois

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