Marketing Communications Manager [Full-Time]
Location: Downers Grove
Posted on: May 11, 2022
Summary: The Creative Services and Marketing Communications serves
as brand steward for all designated internal and external company
communications and will be responsible for: strategic planning,
ideation, creation, graphic design and measurement of all marketing
and corporate communications. Projects include but are not limited
to: campaigns, public relations, merchandising, newsprint, video,
web content, brochures, sales presentation, collateral in branches,
forms and business documents, grass roots campaigns and charity
events. Responsible for evaluating and implementing communications
department procedures and systems and making improvements for more
effective and efficient methods. Manages projects within department
budget as set by the SVP, Corporate Marketing. Collects information
and prepares department reports as directed.Essential Duties and
Responsibilities1. Serves as brand steward for all creative
services from ideation to production and tracking.2. Serves as
chief graphic designer and copywriter for all creative projects and
provides direction to vendors to stay on brand.3. Serves as
merchandising steward for branch upgrades and new concept
rollouts.4. Serves as chief multimedia production manager with
assistance of Marketing Specialist.5. Manage relationships with
external design consultants and vendors/agencies as directed.6.
Reviews and proofreads materials before final production7. Manages
creation of Customer forms, documents, etc. used in the branches
and on the website as needed.8. Manage creative and production via
Marketing Specialist for customer notices and mailings, including
yearly Privacy Notice mailings and other Customer legal notices,
cross-sell initiatives and prospect mailings throughout the year.9.
Develops creative vision for campaigns and works with Marketing
Specialist to implement across all channels.10. Manages internal
and external corporate communications standards.11. Works with
internal stakeholders to transform communications goals into
project deliverables.12. Manages workflow of all incoming projects
and delegates as appropriate (staff, outside resources, etc.) to
most effectively deliver on time and on budget, and track
results.13. Maintains set budgets for communications projects
including acquiring quotes from vendors.14. Manages updates and
optimizes content on the Bank's website, including: content, links,
SEO optimization, webcast information, product information,
featured businesses and promotional banners.15. Manages updates and
optimizes content on the Bank's collateral.16. Works closely with
holding company to post Press Releases and provide support for
ongoing initiatives.17. Serves as Project Manager on assignments
provided by VP, Corporate Marketing.18. Serves as backup for
Marketing Specialist Commercial Pricing Sheets and source matrix
document. Update rate sheets as necessary and post to Intranet
WorkPlace on a weekly basis or as requested.BankFinancial is an
Equal Opportunity Employer (minorities/females/veterans/individuals
with disabilities/sexual orientation/gender identity)
- Bachelor's degree (B. A.) from four-year college or university;
plus five to eight years marketing communications experience in a
corporate environment and/or training; or equivalent combination of
education and experience required.
- Proven experience in developing creative online and offiline
solutions to increase new accounts and retain existing accounts and
managing multi-branch collateral and supporting programs.
- Financial services background a plus.
- Web design using CSS tools preferred.Computer Skills
- Strong skills:
- Microsoft Office Suite of products.
- Advanced skills:
- Layout and design using Adobe Creative Suite (Illustrator,
Photoshop, Acrobat, etc.)
- Website Design - CSS, HTML, web analytics, etc.
- Working knowledge
- Color postscript printers including wide-format printers.
Keywords: BankFinancial, Downers Grove , Marketing Communications Manager [Full-Time], Advertising , Downers Grove, Illinois
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