Marketing Automation Specialist
Company: www.officite.com
Location: Downers Grove
Posted on: May 8, 2022
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Job Description:
Officite is searching for an experienced marketing specialist to
join our expanding marketing team in order to continue being the
world's leading provider of web-presence solutions for health
professionals.Our ideal candidate has the ability to support and
monitor all lead generation efforts from a variety of channels
(web, email, direct mail, etc.), ensuring they are properly stored
in our Salesforce CRM and marked with proper marketing campaign
attribution. You will play an integral role in testing, executing,
maintaining, and tracking marketing automation campaigns and
journeys. You should feel comfortable working independently and
collaborating with cross-functional teams to ensure marketing
deadlines are met.A core responsibility is the tactical execution
of repeatable, measurable campaigns that focus on spend
optimization, produce highly qualified leads, improve the customer
experience, and increase retention.Essential FunctionsEnsure all
leads get to Salesforce CRM and are assigned to Sales timelySet up,
testing, execution and reporting on Pardot-based campaigns
(including landing pages, forms, and reports) for lead management,
lead nurturing and lead scoringReview and augment all incoming
leads from different marketing channelsMaintain and enrich the
quality and integrity of the sales and marketing databasesUpdate
and maintain lead & customer list segmentation in Pardot.Gather key
campaign performance data for different marketing channels and
ensure proper marketing campaign attribution.Develop automation
solutions to address customer retention & feature adoptionDefine &
execute A/B testing to optimize marketing campaigns
performanceMonitor all ongoing marketing campaigns and journeys,
ensuring proper delivery and KPIs are within targets. You should
have:Bachelor's degree in marketing, communications, or related
field.1+ years of hands-on experience in executing integrated,
digital marketing campaigns.Demonstrate ability to think
creatively, take initiative, work both collaboratively and
independently.Well-organized and able to multitask, prioritize, and
adhere to meeting deadlines.Excellent organizational skills, as
well as a strong eye for detail. Strong work ethic and demonstrates
ability to operate in a fast-paced, dynamic environment.Experience
with any of the following CRM, CMS, and marketing automation
platforms: Salesforce, Pardot, Marketo, Hubspot, Constant Contact,
or Eloqua.Working knowledge of spreadsheet software such as Excel,
Google Sheets, or Apple Numbers.Nice to Have:Track record of
managing projects and working with cross-functional teamsReporting
on campaign analyticsGoogle SuiteSalesforcePardotHTML BasicsAbout
Internet Brands:Headquartered in El Segundo, Calif., Internet
Brands is a fully integrated online media and software services
organization focused on four high-value vertical categories:
Health, Automotive, Legal, and Home/Travel. The company's
award-winning consumer websites lead their categories and serve
more than 250 million monthly visitors, while a full range of web
presence offerings has established deep, long-term relationships
with SMB and enterprise clients. Internet Brands' powerful,
proprietary operating platform provides the flexibility and
scalability to fuel the company's continued growth. Internet Brands
is a portfolio company of KKR and Temasek. For more information,
please visit www.internetbrands.com.Internet Brands and its
wholly-owned affiliates are an equal opportunity employer.
Keywords: www.officite.com, Downers Grove , Marketing Automation Specialist, Advertising , Downers Grove, Illinois
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