Marketing Automation Specialist

Company: www.officite.com
Location: Downers Grove
Posted on: May 8, 2022

Job Description:

Officite is searching for an experienced marketing specialist to join our expanding marketing team in order to continue being the world's leading provider of web-presence solutions for health professionals.Our ideal candidate has the ability to support and monitor all lead generation efforts from a variety of channels (web, email, direct mail, etc.), ensuring they are properly stored in our Salesforce CRM and marked with proper marketing campaign attribution. You will play an integral role in testing, executing, maintaining, and tracking marketing automation campaigns and journeys. You should feel comfortable working independently and collaborating with cross-functional teams to ensure marketing deadlines are met.A core responsibility is the tactical execution of repeatable, measurable campaigns that focus on spend optimization, produce highly qualified leads, improve the customer experience, and increase retention.Essential FunctionsEnsure all leads get to Salesforce CRM and are assigned to Sales timelySet up, testing, execution and reporting on Pardot-based campaigns (including landing pages, forms, and reports) for lead management, lead nurturing and lead scoringReview and augment all incoming leads from different marketing channelsMaintain and enrich the quality and integrity of the sales and marketing databasesUpdate and maintain lead & customer list segmentation in Pardot.Gather key campaign performance data for different marketing channels and ensure proper marketing campaign attribution.Develop automation solutions to address customer retention & feature adoptionDefine & execute A/B testing to optimize marketing campaigns performanceMonitor all ongoing marketing campaigns and journeys, ensuring proper delivery and KPIs are within targets. You should have:Bachelor's degree in marketing, communications, or related field.1+ years of hands-on experience in executing integrated, digital marketing campaigns.Demonstrate ability to think creatively, take initiative, work both collaboratively and independently.Well-organized and able to multitask, prioritize, and adhere to meeting deadlines.Excellent organizational skills, as well as a strong eye for detail. Strong work ethic and demonstrates ability to operate in a fast-paced, dynamic environment.Experience with any of the following CRM, CMS, and marketing automation platforms: Salesforce, Pardot, Marketo, Hubspot, Constant Contact, or Eloqua.Working knowledge of spreadsheet software such as Excel, Google Sheets, or Apple Numbers.Nice to Have:Track record of managing projects and working with cross-functional teamsReporting on campaign analyticsGoogle SuiteSalesforcePardotHTML BasicsAbout Internet Brands:Headquartered in El Segundo, Calif., Internet Brands is a fully integrated online media and software services organization focused on four high-value vertical categories: Health, Automotive, Legal, and Home/Travel. The company's award-winning consumer websites lead their categories and serve more than 250 million monthly visitors, while a full range of web presence offerings has established deep, long-term relationships with SMB and enterprise clients. Internet Brands' powerful, proprietary operating platform provides the flexibility and scalability to fuel the company's continued growth. Internet Brands is a portfolio company of KKR and Temasek. For more information, please visit www.internetbrands.com.Internet Brands and its wholly-owned affiliates are an equal opportunity employer.

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