Copywriter

Company: Glanbia Performance Nutrition (GPN)
Location: Downers Grove
Posted on: May 7, 2022

Job Description:

Glanbia Performance Nutrition is a wholly owned subsidiary of Glanbia located in Downers Grove, Illinois. GPN's brand portfolio consists of - Optimum Nutrition, BSN, Isopure, Think!, Nutramino ABB, Body & Fit, Amazing Grass and SlimFast, each with its own brand essence. GPN manufactures and markets the full range of performance nutrition and lifestyle products including protein, pre-workout, muscle gainers, ready-to-eat snacks and general health. Products are sold through a variety of channels including specialty retail, the internet, gyms and FDM in a variety of formats including powders, bars and Ready-to-Drink beverages. GPN has a global and expanding footprint with a current in-market presence in 24 countries.

Job Summary: The Copywriter is responsible for the conceptualization, development, and writing of compelling content for GPN brands. The Copywriter will write for social media, digital, video, print, and provide a robust content strategy for campaigns across all channels.

*Essential Duties and Responsibilities may include, but are not limited to:

Work with Creative Services team to create and edit any copy needs across multiple GPN brands to create engaging headlines, slogans, body copy, scripts, and posts.
Understanding and mastering GPN brand tones and voices, as well as in-depth knowledge of how those consistently apply within specific regions that GPN brands exist within.
Coordinate with cross-functional teams including legal, scientific affairs and regulatory for risk management and approvals.
Taking a creative brief and generating original copy ideas from it to present to the wider team for feedback.
Continually assess the alignment of content to the brand's strategic objectives
Participate in content creation workshops with brand teams
Attend brain-storming sessions for creative campaigns.
Collaborating with content creation within the digital design team
Collaboration with brand teams (internal clients) and external media buying teams
Work within legal and regulatory guardrails at times to create copy that is exciting and fresh.
Understanding and learning different language styles that appeal to various target markets.
Conducting research to formulate ideas or support writing.
Routinely connect with Creative Services Project Manager to ensure all projects and tasks are in-progress and tracking towards successfully meeting deadlines
Routinely connect with Creative Director, Digital Creative Director, and Digital Strategist on any and all copy related queries, as well as provide updates on projects as needed.
Familiarity with commonly used brand guidelines and style guides.

Qualifications, Requirements:
2 years of experience or more preferred within agency or industry; self-motivated and passionate about CPG brands
Demonstrated ability to prioritize, manage multiple projects, negotiate and conceive of new ideas in a fast-paced environment
Exceptional oral and written communicator capable of explaining complex and/or abstract ideas in clear and succinct terms for senior management, executives, trade customers and consumers alike
Exceptional analytical, creative, planning, organizational, and prioritization skills in a fast-paced and fluid business environment
Well-developed inter-personal and team-building skills or exceptional aptitude for developing same

At Glanbia, we have re-considered how we structure work and re-shape expectations about the employee experience. To enable our people in navigating this new way of working we have formalised our flexible working models through the launch of Smart Working at Glanbia. Smart Working is an outcome driven work model that enables more flexible ways of working to deliver superior business performance, greater productivity and higher levels of employee engagement.

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